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Author Topic: The cigarette card charity debacle of 1936  (Read 1245 times)


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The cigarette card charity debacle of 1936
« on: January 26, 2012, 11:19:44 AM »
Great embarrassment was caused to Player and Wills during 1936-37 when rumours were rife that they had come up with a scheme whereby they would offer a pension for life to a crippled child if his or her friends would collect 50,000 of their cigarette cards within a period of six months. A London borough even sponsored a letter asking for cards to support this scheme.

The trouble was that the rumours were not true. Neither Player or Wills had proposed this scheme and Player issued official disclaimers in the press denying any knowledge of the project.

Despite this the rumours continued for some time and continued to cause the two manufacturers some discomfort.


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